Three key elements form the underpinning of any persuasive business plan.
Market Research
The first thing any investor will want to know about your company is its potential for growth within its market. That means you must find data that reveal the presence of a large, expanding market for your company’s service or product. Furthermore, the data must prove that your product or service is something customers need, not just want.
Depending on the nature of your company, your market research can come from various resources: reports from trade, educational and …