Mired in Marketing Matters
Understanding your target market has value only if you use the knowledge to determine how to reach them to sell your products or services. Potential investors will want to know how you plan to do this, and an explanation of your marketing strategy is a comprehensive section of any business plan. Work with the well-known “4 Ps” of the marketing mix: product, price, place and promotion.
Product or Service
Provide a description of the features of … Read the rest