Addressing The Competition Dilemma In Your Business Plan
One of the most important sections of your business plan is your Competitive Analysis. In this section, you’ll discuss your competition and evaluate their strengths and weaknesses. Most importantly, this is where you’ll explain how you plan to outperform your rivals.
A lot of entrepreneurs make the mistake of thinking that they have no competition; they assume that their product or service is so unique that they will have their target market entirely to themselves. There is always competition; and …