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You will need much more than just a business plan if you are looking to raise capital. You will have seconds to “hook” investors! Which begs the question of how?
The executive summary will be the first section of your business plan.
There is one thing you want to accomplish with your executive summary: Send potential investors diving into the rest of the plan!
To achieve this there are three things you must do:
1. Describe what the company does…
A solid business plan takes more than a great idea; it needs solid data to convince investors. This may not be what you want to hear as a creative entrepreneur. However, as a businessperson, you should also have the ability to do the research you need to back up your ideas and show investors that yours is a business which is well worth backing.
Click here to learn how to write great business plan!
There are three major points which …
Watch this free presentation to discover how to create the most convincing business plan you could ever come up with, including a rock-solid marketing plan!
Before starting to write an effective Marketing Plan stop and ask yourself three questions. The first two are connected to the info you get from the market research, which will be included in your Business Plan in the Customer Analysis section. The third question will follow up naturally and will be reflected in the Marketing …
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