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A SWOT analysis is a method of strategic planning used in the first stages of the planning process in order to evaluate a companyΓÇÖs strengths, weaknesses, opportunities and threats. On one hand, the strengths and weaknesses are part of the internal assessment factors of a company, and on the other hand, the opportunities and threats are elements of the external environment of the business. Identifying these four elements of a SWOT analysis is a crucial aspect of any assessment because …

You know the importance of the Business Plan. But are you really aware of the importance of the marketing, and most of all, the importance of creating a good Marketing Plan? The Marketing Plan is essential to a great Business Plan, and, letΓÇÖs face it, you canΓÇÖt find the investment that you need so badly without including in your Business Plan a great Marketing Plan.

On the internet you can find countless ways to make a Marketing Plan. You are …

If you havenΓÇÖt started writing the first draft of your business plan, here are some key points to focus on to make sure you will be able to have it finished as soon as possible. Why hurry? Well, your plan is not a novel that can bring you success and fame even at your retiring age. But its execution will. The business world keeps changing, and so do market trends, whatever idea you may have you need to plan and …

You have carefully planned the steps of your future business process and you have skillfully expressed them in your business plan. The next stage is finding capital, therefore what you need to do is contact suitable investors. You are aware they have certain expectations, however, you are not sure whether all the answers to their questions are found in your business plan.

What Do Investors Want?

It is simple: they admire your planning skills, but what they really need to …

Why is a marketing plan important?

Defining your target customers and identifying their needs are fundamental procedures of a successful business. It is impossible to design a product or a service without being aware of who is going to buy them. The questions that should arise are: Who needs my product? Whose needs will it satisfy? What are the benefits of using it? What are its advantages, the features that make it unique?

In order to define your target market …