Raising money from private investors for the purpose of starting a business is never an easy process. The investors have to be suitably impressed or else they will likely not put forth any funds towards your business venture. This is why it is so critical to write an excellent business plan that can prove suitably impressive.
In order for the business plan to be impressive, it will have to include a host of elements.
A Mission Statement
The very beginning of the business plan should include a mission statement. In the simplest of terms, a mission statement explains what exactly the purpose of your business is and what goals it intends to achieve. Right from the very first page of the business plan, those reading it will have a definitive idea regarding what the plan is actually planning. Often, a positive impression can be made right from the start with a clear and well defined mission statement.
A haphazardly written business plan is not exactly much of a plan. It would be little more than a collection of notes strewn together with no logical order. The only reason you would be able to make sense out of such chaos is because you wrote it. Anyone else reading the business plan probably will be lost and unimpressed. The business plan must be organized with a clear table of contents and various chapters presented so that the plan can be easily followed and read.
A Timeline is Always Helpful
Writing the business plan with a clear timeline presentation of steps and goals would be among the wisest strategies to follow. This way, what the business plans to achieve and in what time period it wishes to achieve it will be clear to anyone reading the plan. This allows the reader to clearly and definitively understand the business’ path to success and profitability.
The Proper Use of Language is a Must
The business plan must include proper grammar, syntax and structure. While it is fine to write in shorthand when crafting drafts of the business plan, it would be outright disastrous to have such wording find its way into the finished draft. Why is this? Basically, it would be very difficult for anyone to read the plan if the wording was poor. Also, it would not exactly be impressive to potential investors.
Revise and Revise Again
A great deal of work is required to arrive at the finished draft of a business plan. This means a great many revisions will be required in order to create the proper business plan. While this can entail a lot of work, the goal is to create a workable business plan and one that will draw in investors to the business. So, all the extra work you intend to perform will be necessary.