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What Investors Want to See in Your Business Plan

It is seldom possible to finance a business venture on your own. Investors are needed at some point, if not at the beginning, then as the business grows. When reviewing business plans, there are certain things investors are looking for. Primarily it boils down to potential profitability, safety, and believability.

Investors only risk their money if they feel the potential profits outweigh the potential for loss. Therefore, it is imperative to show prospective investors how your venture will make money …

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