Creating an Appealing Elevator Pitch
Who hasn’t heard about a legendary “elevator pitch?” A smart up-and-comer catches a successful investor in an elevator and in about one minute describes their start-up idea wowing the investor and securing needed funding.
The odds of you needing to pitch your business idea to an investor in an elevator are, admittedly, slim, but the idea is an important one. You should be able to describe your business in 60 to 120 seconds. You never know when you’re going to …